Shaynly's Advanced Marketing ROI Analyzer empowers marketers to transform raw campaign data into actionable insights through a comprehensive suite of analytical tools. This browser-based solution combines essential marketing metrics with advanced visualizations, enabling data-driven decision-making for campaigns of any scale1.

Core Analytical Capabilities

The tool calculates 16+ key performance indicators through an intuitive interface:

• Financial Metrics: ROI ((Revenue−Cost)Cost×100Cost(Revenue−Cost)×100), ROAS, CPA
• Engagement Metrics: CTR (ClicksImpressions×100ImpressionsClicks×100), Conversion Rate
• Efficiency Metrics: CPL, Cost per 1,000 Impressions (CPM)

Real-time dashboards display results through interactive charts:

1. ROI Breakdown Doughnut Chart: Visualizes profit vs cost distribution
2. Conversion Funnel Bar Chart: Tracks user journey from impressions to conversions
3. Comparative Campaign Table: Ranks multiple campaigns across 7 vital metrics

Conversion Funnel Visualization Example
Typical conversion funnel visualization from the analyzer tool

Strategic Advantages

Multi-Campaign Benchmarking

Users can store and compare unlimited campaigns, identifying top performers through sortable columns:

Metric	High Performer	Industry Average
ROI	320%	150%
ROAS	4.8x	2.5x
CTR	5.2%	2.1%

Automated Insight Generation

The AI engine produces contextual recommendations like:

• "Your CTR of 4.8% outperforms 78% of similar campaigns - consider increasing bid amounts"
• "CPL decreased 15% month-over-month - replicate creative elements from Campaign X"

Implementation Impact

Case studies demonstrate measurable results:

• 25% ROI increase for e-commerce brands through budget reallocation
• 30% revenue boost in email campaigns via send-time optimization
• 40% reduction in customer acquisition costs through funnel analysis

The tool's PDF export feature enables seamless reporting, complete with branded visualizations and executive summaries1. By bridging the gap between data collection and strategic action, this analyzer helps marketers prove campaign value while identifying optimization opportunities across channels.

For digital strategists seeking to maximize marketing efficiency, Shaynly's solution offers both granular metric tracking and big-picture trend analysis in one integrated platform. The combination of automated calculations and customizable comparisons makes it particularly valuable for agencies managing multiple client accounts or enterprises coordinating cross-channel initiatives

What metrics does the analyzer calculate?

The tool computes 16+ KPIs including ROI ((Revenue−Cost)Cost×100Cost(Revenue−Cost)×100), ROAS, CPL (CostLeadsLeadsCost), and CTR (ClicksImpressions×100ImpressionsClicks×100) through real-time formulas1.

How does campaign comparison work?

Users can store unlimited campaigns in a sortable table comparing 7 metrics simultaneously, including conversion rates and CPA across channels1.

What visualization options are available?

• ROI breakdown doughnut charts
• Conversion funnel bar graphs
• Interactive campaign benchmarking tables

Implementation & Value

What data inputs are required?
Essential inputs include campaign costs, revenue, impressions, clicks, leads, and conversions. The tool auto-calculates derived metrics1.

How are insights generated?

The AI engine analyzes metric relationships to produce recommendations like:

• "CTR of 4.8% outperforms 78% of campaigns - increase bid amounts"
• "CPL decreased 15% MoM - replicate Campaign X's creatives"

What industries benefit most?

Proven results across:

• E-commerce (25% ROI increase through budget reallocation)
• SaaS (40% CAC reduction via funnel analysis)
• Agencies managing 10+ client accounts1

Technical Features

Can I export results?

Yes – one-click PDF exports include branded visuals, executive summaries, and benchmark comparisons1.

How does this differ from basic ROI calculators?

• Multi-campaign historical analysis
• Contextual performance grading against industry standards
• Full-funnel attribution modeling

Is coding required for setup?

No – the browser-based tool works immediately after inputting campaign data through guided forms